dōTERRA focuses on essential oils and wellness products. Their offerings include pure essential oils, skincare, nutritional supplements, and household items. They emphasize natural solutions for physical and emotional wellness.
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As the Marketing & Project Manager, I managed the entire website content for both the U.S. and Canadian markets, ensuring that all product information, promotional content, and educational resources were aligned with brand standards and effectively targeted both English and French-speaking audiences. I also supported the social media team by drafting content and translating key messages into French, helping to reach a broader bilingual audience. In addition, I served as the Print Marketing Manager, overseeing digital and print materials while collaborating closely with operations, sales, supply chain, regulatory, legal, quality assurance, document control, and data governance teams.
Content Localization and Management
Enhanced content for doTERRA’s U.S. and Canadian websites, including blogs, products, and business training resources, leveraging SEO optimization and localization strategies. This resulted in a 20% increase in U.S. online sales, a 30% boost in traffic, and a 15% rise in conversions in the French-language market.
Cross-Channel Marketing
Developed bilingual social media content, collaborated on creative campaigns, and oversaw print marketing materials like brochures, e-books, flyers, forms and seasonal magazines, resulting in a 20% increase in downloads and improved audience engagement.
Regulatory Compliance and Product Support
Partnered with cross-functional teams to ensure digital and print content, product pages, and labels met regulatory standards, reducing compliance risks by 25%. Also provided accurate, localized materials for French-Canadian audiences.
Content Creation & Management
UNITED STATES
I managed and enhanced content for the dōTERRA U.S. website, ensuring accurate wellness resources, product offerings, and educational materials. My work focused on:
Content Development & User Experience: Collaborated with cross-functional teams to enhance user experience and product offerings.
SEO Optimization & Strategy Refinement: Implemented SEO best practices and A/B testing to improve website visibility, optimizing campaigns and landing pages.
✅ Results: Boosted search rankings and reached 10,000+ daily views across all pages.
CANADA
I launched the Canada website for English and French-speaking audiences. My work focused on:
Translation & Compliance: Translated product descriptions and marketing materials, ensuring compliance with Health Canada.
User Experience Optimization: Worked with the web team to improve navigation, visuals, and interactivity for both English- and French-speaking Wellness Advocates.
✅ Results: Drove a surge in traffic with 20,000+ daily views across both pages.
BLOG
I managed and curated content for the blog page, creating a comprehensive resource for individuals interested in essential oils and holistic wellness. My work focused on:
Content Development: Created diverse content, including DIY projects, recipes, healthy living tips, and evidence-based product articles.
Collaboration & Engagement Growth: Produced engaging content, driving audience interaction, and promoting dōTERRA’s product efficacy.
✅ Results: Achieved 15,000+ daily views, a 20% rise in Loyalty Rewards sign-ups, a 30% increase in product sales, and 2,000+ PDF downloads.
PRODUCT TRAINING
I strengthened the training page, reorganizing online courses to educate and empower Wellness Advocates to grow their businesses. My work focused on:
Course Development & Optimization: Created diverse content, including safety and business courses and certifications for dōTERRA’s products.
Collaboration & Content Authenticity: Partnered with internal teams to ensure training materials were authentic, relevant, and aligned with industry best practices.
✅ Results: Achieved 10,000+ monthly views and 5,000+ enrollments across all courses.
BUSINESS TRAINING
I enhanced the business training page, curating materials to support Wellness Advocates in building and growing their businesses. My work focused on:
Course Development & Structuring: Developed training resources on essential oils, wellness practices, and business-building strategies.
Training & Collaboration: Worked with leadership and experts to ensure all materials were authentic, relevant, and aligned with dōTERRA’s values.
✅ Results: Achieved 3K+ downloads of tools, 1,500+ sign-ups for training, and 50K+ views on YouTube.
Social Media Management
I directed the strategy for the Facebook page, sharing engaging posts on promotions, product info, and wellness education. My work focused on:
Content Development : Ensured brand consistency and translated content for the Canadian market.
Campaign Management: Optimized guides on essential oils and wellness, collaborating with leaders to ensure authenticity.
✅ Results: Grew U.S. followers from 500K to 1M, Canadian followers from 0 to 100K, and increased monthly sales from $500K to $2.5M.
I directed the strategy for the Instagram page, crafting visually compelling posts focused on cooking, beauty, and household tips. My work focused on:
Content Development & Collaboration: Collaborated with creative teams, managed influencer partnerships, and ensured high-quality assets for both the U.S. and Canada.
Engagement Optimization: Analyzed metrics to refine content and boost social media presence.
✅ Results: Grew followers from 400K to 600K, and increased sales from $100K to $300K.
X (TWITTER)
I executed the content strategy for the X account, optimizing messaging for the platform's fast-paced environment. My work focused on:
Community Engagement & Interaction: Responded to inquiries, participated in trending wellness discussions, and used hashtags to boost visibility and brand loyalty.
Campaign Execution & Performance Tracking: Managed live conversations, launches, and campaigns, driving engagement with real-time updates, polls, and interactive threads.
✅ Results: Grew followers from 400K to 600K and increased sales by 20% through CTAS strategies.
Print Marketing Management
Brochures
I managed the brochures page, implementing a content strategy to ensure each piece communicated product benefits and drove CTAs for enrollment, purchases, or business startups. My work focused on:
Content Development & Refinement: : Curated, updated, and translated brochures, guides, and sales materials to ensure relevance and drive engagement.
Collaboration & Sales Strategy: Worked with design, sales, data governance, and other teams to align on sales and business goals.
✅ Results: Achieved 2,000+ monthly downloads, a 25% increase in sales conversions, and reduced print sales costs by 20%.
MAGAZINES
I managed the content for all magazines, ensuring it was relevant and engaging. My work focused on:
Content Development & Refinement: Collaborated with teams to highlight key leaders and enhance content that showcases product value and inspires others.
Collaboration & Sales: Worked across departments to align on sales and business goals.
✅ Results: Sold 1,000+ units monthly through exclusive deals and drove 500+ monthly enrollment kit purchases.
eBOOKS
I led the content strategy for the eBooks page, curating and updating digital resources to educate Wellness Advocates on product usage. My work focused on:
Content Development & Refinement: Led the curation and management of the eBooks page, ensuring all resources were up-to-date, educational, and accessible for Wellness Advocates to enhance knowledge and business growth.
Collaboration & Sales Alignment: Worked with cross-functional teams to ensure eBooks were aligned with product goals and marketing strategies, ensuring consistent messaging across all platforms.
✅ Results: Achieved 3,500+ monthly downloads, sold 1,500 units monthly, and drove 300+ new sign-ups for enrollment kits and product courses.
FORMS
I created the forms page, ensuring all digital and printable forms were in one place and aligned with policy and brand standards. My work focused on:
Content Organization & Strategy: Ensured all forms were up-to-date, translated, and easy to access for users while improving SEO to help customers find them faster.
Collaboration & Compliance: Worked closely with regulatory teams to ensure the accuracy of the forms and compliance with internal policies and market standards.
✅ Results: Achieved seamless updates across forms. The page averaged 1,000+ downloads monthly.
PIPS & LABELS
I led the strategy for product information pages, ensuring clear, accurate, and engaging content. My work focused on:
Content Strategy & Refinement: Optimized product pages with an SEO campaign and ensured alignment with brand guidelines.
Collaboration & Compliance: Collaborated with cross-functional teams to ensure accuracy and compliance in product details.
✅ Results: Increased page daily page views to 10,000+ and achieved 2,000+ PDF downloads.
Project Management
Utilized tools like Workfront to streamline workflows, customize personal workflows for efficiency, and prioritize tasks, ensuring timely product launches and updates while optimizing project management processes.
Content Marketing & Social Media Planning
Leveraged Google Analytics and Ahrefs to develop SEO-optimized content, increasing traffic and engagement on U.S. and Canadian websites, while strategically planning and executing social media campaigns to drive brand awareness, audience growth, and long-term engagement.
Cross-Department Collaboration
Proactively collaborated with data governance, sales, finance, design, regulatory, legal, supply chain, purchasing, and QA teams to ensure compliance and enhance the delivery of digital content and print marketing materials.
“Cedric was a dedicated and reliable team member at doTERRA International, excelling in a Web Content Management role focused on French content. He quickly mastered a new global content management system by asking insightful questions, clarifying workflows, and consistently following through on tasks. Cedric’s hard work, growth mindset, and team-oriented approach made him a trusted and valuable team player who went above and beyond to help meet deadlines and prioritize customer needs.”
“Cedric’s expertise in managing our U.S. and Canadian websites ensured our content was always accurate, engaging, and compliant with industry standards. His attention to detail and cross-functional coordination improved our marketing flow.”
“Cedric was a highly valuable asset to the doTERRA marketing and product development teams, especially for the U.S. and Canadian markets. His collaborative skills enabled him to work effectively across departments like sales, operations, design, legal, finance, and logistics. Known for his positive energy and engaging personality, Cedric was a joy to work with and went out of his way to personally support Canadian members.”
