Shaklee specializes in nutrition and wellness products, particularly vitamins, supplements, and environmentally friendly cleaning products. They focus on scientific research and sustainability, offering products aimed at improving health and promoting a greener lifestyle.
.png)
As the Field Marketing Communications Manager, I took ownership of the company’s social media strategy and website, working to amplify brand presence and foster deeper connections with the Shaklee community. By driving consistent, engaging content and optimizing for better performance in the field, I enhanced visibility and increased customer interaction across digital platforms. My work involved tailoring content to resonate with target audiences, building meaningful connections, and strategically leveraging promotions, events, and influencer partnerships to generate both brand awareness and measurable sales growth. By focusing on user-centric content, I not only increased community engagement but also contributed to the growth and success of the company’s sales initiatives.
Community Building and Engagement
Built vibrant online communities like the Shaklee Share & Grow Community and Shaklee Wellness Group, fostering collaboration, distributor satisfaction, and customer loyalty. Initiatives increased product sales by 20% and expanded brand visibility.
Content Strategy and Optimization
Revitalized Shaklee’s digital platforms, including the News & Events and Naturally Blog, through SEO optimization, SEM, fresh content, A/B testing, and improved UX/UI design. Launched targeted campaigns that boosted site traffic by up to 30% and increased engagement.
Marketing and Sales Enablement
Developed and organized marketing resources, custom toolkits, and promotions to support distributors, leading to a 20% increase in resource downloads and a 15% rise in sales during promotional periods.
Content Creation & Management
NEWS & EVENTS
I revamped the news & events page to highlight promotions, product launches, distributor incentives, training, events, and tools, ensuring users stayed informed and engaged. My work focused on:
Content Optimization: Streamlined layout and content for better visibility and usability, aligning with Shaklee’s brand identity.
Interactive Engagement: Streamlined layout and content for better visibility and usability, aligning with Shaklee’s brand identity.
✅ Results: Grew monthly page views to 100K+, increased click-through rates by 25%, and generated 2K+ qualified leads per month.
FRENCH WEBSITE
I rebuilt and maintained the French websites, ensuring all content was accurately presented and regularly updated tomeet the needs of the French-speaking audience. My work focused on:
Search Rankings: Improved keyword targeting, meta data, and on-page SEO factors, aligning the content with what French-speaking users were searching for.
Brand Management: Collaborated with Web, Creative, and Marketing teams to align messaging, design, and functionality, ensuring consistent brand presentation.
✅ Results: Increased organic traffic by 40% and generated 1K+ leads per month.
WELLNESS ON DEMAND
I built and enhanced the Wellness On Demand page to provide distributors and customers with easy access to health education, fitness tips, and wellness solutions. My work focused on:
Fitness Accessibility: Integrated, tailored health advice, interactive content, and on-demand fitness classes.
Wellness Empowerment: Created a dynamic community to empower users in making informed health decisions.
✅ Results: 5,000 active users daily and gained 1,500+ new sign-ups for live classes.
BLOG
I redesigned the blog page to showcase Shaklee’s eco-friendly products. My work focused on:
Product & Wellness Integration: Highlighted sustainable products and incorporated health education, recipes, fitness, pregnancy, beauty, cleaning, and wellness tips.
Engagement & User Education: Added interactive features and product links to educate users about sustainability and wellness, driving more profound engagement with the brand.
✅ Results: Achieved 12,000+ re-shares across Pinterest, Facebook, Instagram, and LinkedIn. 5,000+ PDF downloads for wellness tips.
Social Media Management
SHAKLEE SHARE & GROW
I empowered distributors on the Shaklee Share & Grow Facebook page by providing tools to help grow their businesses. My work focused on:
Training & Development: Launched workshops, training, and promotions to maximize savings and offers.
Community Recognition: Introduced distributor recognition events and mentorship programs to celebrate achievements.
✅ Results: 600-900 distributor requests daily to enter the group, and generated $200K+ in monthly sales.
SHAKLEE WELLNESS GROUP
I cultivated a vibrant community around Shaklee’s Wellness on Demand initiatives. My work focused on:
Content Curation & Engagement: Shared educational content, fitness tips, health solutions, and exclusive promotions for members.
Influencer Collaboration: Partnered with wellness influencers and introduced live sessions and expert-led discussions to engage members.
✅ Results: Boosted Live participation with 1,000+ new members, 500-600 daily requests to sign up and join the group.
Sales Enablement & Promotional Strategies
MARKETING & SALES RESOURCES
I built the platform to improve distributors' accessibility and usability. My work focused on:
Site Structure: Designed a browsable platform with categorized resources for quick access by country, language, and product type.
User Experience: Enhanced navigation with preset searches and flexible download options for various formats and resolutions.
✅ Results: Achieved over 8,000+ resource downloads, enabling distributors to access and share materials anytime, anywhere.
SHAKLEE CONNECT APP
I managed and updated the app content, ensuring distributors had seamless access to essential sales tools. My work focused on:
Content Accuracy: Kept resources up-to-date to help distributors promote their business.
Collaboration & Optimization: Worked with engineers to enhance app functionality and improve user experience.
✅ Results: Boosted engagement and content driving 1,000+ monthly app downloads.
PROMOTIONS & INCENTIVES
I rebuilt the promotions and incentives page, overseeing product promotions, seasonal offers, and distributor incentives to drive sales growth. My work focused on:
Strategic Execution: Launched timely promotions aligned with customer needs and business objectives for maximum impact.
Content Optimization: Worked with sales and design teams to create compelling, shareable promotional content for distributors.
✅ Results: 5,000+ offers shared, 150K+ in sales, and 10K+ views monthly.
EVENTS CALENDAR
I restricted the events calendar, promoting events, webinars, and distributor incentives to drive engagement. My work focused on:
Event Strategy: Optimized listings and worked with marketing and sales to highlight key events.
SEO: Improved layout and functionality, applying SEO best practices to boost searchability and attendance.
✅ Results: Drove 1,000+ attendees for webinars and business training weekly.
Social Media Strategy & Community Engagement
Created the monthly social media calendar, designed strategies, and managed Facebook groups to grow online communities, boost engagement, and enhance brand awareness.
Content Strategy & SEO Optimization
Developed and executed SEO-driven content strategies, focusing on website visibility, keyword research, on-page optimization, and content refinement.
Collaboration & Campaign Execution
Launched targeted email promotions to promote product launches, events, and incentives, driving sales and participation growth.
“Cedric brought a fresh perspective to our Marketing team, meaningfully helping us connect with our customers. I really enjoyed the time we worked together.”
“Cedric’s expertise in content management was evident in the increased traffic and engagement we saw on our platforms. He is highly skilled and a true team player.”
“Cedric was a great professional and an even better human, consistently putting in immense effort and dedication to his role daily. His ability to collaborate, think strategically, and execute impactful marketing initiatives made a real difference. He was always proactive, bringing fresh ideas and going above and beyond to drive results. His passion, work ethic, and commitment to excellence were truly inspiring.”
